IRL 25

IRL 25 will take place from October 1 to 4, 2025, in Alberta, Canada, bringing together leadership teams from fast-growing software companies that provide subscription-based services. Set against a natural backdrop with comfortable lodging and gourmet dining, the event is designed to spark collaboration and fresh thinking. Instead of traditional presentations, attendees will take part in team workshops, expert-led discussions, and outdoor activities that encourage creativity and connection.

The focus is on solving key challenges of scaling a business, including customer retention, leadership, and product growth. Find out more about this event here.