Hello Kitty is making every second count. Franck Muller is giving the beloved Sanrio character another chance to shine, pairing her signature charm with Swiss watchmaking in a playful new Cintrée Curvex collection. Marking Hello Kitty’s first collaboration with the luxury watchmaker, the collection introduces four distinct editions named Rétro, Kimono, Sakura, and Tokyo Rebel. Each reimagines Franck Muller’s curved Cintrée Curvex case with a different personality, ranging from understated and n