IKEA Canada is giving World Cup fandom the flat-pack treatment. With Assemble the World, the furniture giant has turned sofas, lamps, plush toys, rugs, and other home goods into national flags. Created with Dentsu Creative, the campaign reimagines IKEA products as 18 flags representing countries competing in the FIFA World Cup. Each composition uses furniture, lighting, textiles, and décor to recreate familiar colors and patterns, turning everyday products into visual expressions of national su