Loewe has buckled down on branding in a refreshing way. The Spanish fashion house’s Type Fussbett sandals spell out L-O-E-W-E using five oversized metal fasteners, turning a familiar fastening detail into a piece of wearable typography. At first glance, the sandals look like chunky multi-strap slides with polished metal hardware. The trick reveals itself upon closer inspection, when each buckle resolves into one letter of the brand name. Loewe describes the treatment as a “playful buckle motif.
