McDonald’s has put a new spin on the phrase “fries on the side.” Its limited-edition Big Fries Backpack turns the chain’s familiar brown takeout bag into a wearable accessory, complete with two detachable fry cartons ready to carry snacks or simply serve looks. Created for McDonald’s China’s 12th annual Big Fries Day, the backpack recreates the visual language of an ordinary fast-food order. Its paper-like brown exterior features the Golden Arches, printed fry graphics, folded-bag details, and
