Since soccer fans already spend plenty of time watching the scoreboard, DoorDash has found a way to make them watch its logo, too. For the 2026 FIFA World Cup, the delivery platform has turned part of its wordmark into a live match tracker, giving its branding a job beyond simply sitting on a billboard. The activation is part of DoorDash’s wider Deliver Us To Fútbol campaign, created with GUT Los Angeles, as the company serves as an Official Tournament Supporter of the FIFA World Cup 2026. A