Apple is making online tracking impossible to ignore. In its latest privacy-focused campaign, the company transforms an invisible part of the internet into something much more unsettling, imagining data trackers as shiny chrome-clad figures that cling to people wherever they go. The new spot, titled Privacy on iPhone: Safari helps block data trackers, is the latest chapter in Apple’s long-running effort to position privacy as a defining feature of its products. The film follows everyday people