TikTok has silently launched Whee, an Instagram-like mobile app. It’s currently not available in the US, but it is live in over a dozen countries with plans for a worldwide rollout soon.

Instagram is the cash cow for Meta. Not sure Zuckerberg is ready for this app. Meta is… pic.twitter.com/gGHEe0XtBx

— Kakashii (@kakashiii111) June 18, 2024