What an awesome tweet series from LEGO.

- scrambled tweets gain traction because followers assume you got hacked
- used a human experience: cat on the keys.
- doesn't sell you hard, just shows the LEGO cat in a very clever way.

3 million impressions and counting. pic.twitter.com/WZc1u5mlXU

— Jack Appleby (@jappleby) June 3, 2024