Heineken brews striking cans gathering 190 countries under 'One Shared Star'

[Coloroscopio]

Heineken doesn’t believe in six degrees of separation—its new thirst-quenching can in France is more about seven continents of connection. This eye-catching design is a celebration of the world’s diverse cultures, all united under the iconic Heineken star.

 

Designed by the Antwerp-based agency WeWantMore, new cans and bottles explode with vibrant patterns and colors, each one a nod to the different nations where Heineken is enjoyed. 

 

 

It’s more than just a pretty picture, though. The aesthetic serves as a powerful symbol of unity, bringing together the essence of these various cultures under one shared star.

 

 

 

The accompanying slogan, “more than 190 countries, one shared star,” captures the company’s mission: to connect people across the globe through the universal language of beer. 

 

 

Here, the brand demonstrates an intoxicating ability to resonate with the global community, blending design motifs that reflect different languages and cultures. It’s a reminder that, despite our differences, we can all raise a glass (or a can) to shared experiences.

 

 

 

• https://thedieline.com/heineken-brings-together-190-countries-under-one-shared-star-with-limited-edition-packaging/ 
• https://packagingoftheworld.com/2024/06/heineken-france-special-edition-24.html 
• https://worldbranddesign.com/wewantmore-creates-heineken-special-edition-france-24/ 

 

 

Images: WeWantMore