Speedo Undergoes Brand Makeover That Stretches Flexibly With Swimwear

[Newsbreaker]

Image via Speedo Australia

Speedo has undergone a splashy transformation set to send ripples across this Olympic season. Led by creative agency Anomaly, the rebrand seeks to reconnect with swimmers from all walks of life—from elite athletes to casual enthusiasts, whether young or old. Wading forward is a renewed focus on celebrating swim culture and putting the swimmer at the heart of everything the brand does.

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