IKEA Cheekily Takes Back Space From Pets In Humorous New Campaign

[Newsbreaker]

Image via Memac Ogilvy

Oftentimes, it feels as though your pet owns the house. IKEA’s hilarious new campaign turns the tables—or, rather, pet bed. The furniture giant has swapped roles with furry friends and taken over pieces from UTSÅDD, its pet collection.

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