Coloroscopio Posted August 12 Share Posted August 12 The City of Angels is gearing up for its Olympic close-up, and it’s pulling out all the stops with a logo lineup that's more star-studded than a Hollywood red carpet. In 2020, the 2028 Los Angeles Olympics unveiled not one, not two, but a whopping 35 different logo variants, aiming to capture LA’s kaleidoscopic culture and vibrant energy. View this post on Instagram A post shared by LA 2028 (@la28games) Orchestrated by the LA28 organizing committee, this visual symphony keeps a consistent base design of an ‘L’ hovering above ‘28’. The ‘A’, however, is a canvas, vividly interpreted by a diverse cast of collaborators. From chart-topping musicians to silver screen stars and golden athletes, everyone got in on the action. Billie Eilish, Snoop Dogg, Reese Witherspoon, and Olympic champion Chloe Kim are just a few of the big names lending their artistic flair to the project. View this post on Instagram A post shared by LA 2028 (@la28games) Janet Evans, LA28 Chief Athlete Officer and former Olympic swimming sensation, explains the reasoning behind this logo extravaganza: “Los Angeles defies a singular identity and there’s not one way to represent LA. LA is what it is because of the people and the LA28 Games should represent that.” View this post on Instagram A post shared by LA 2028 (@la28games) You’ll be seeing these visual ambassadors pop up everywhere as the Olympic countdown begins, from digital displays to official merch. View this post on Instagram A post shared by LA 2028 (@la28games) View this post on Instagram A post shared by LA 2028 (@la28games) View this post on Instagram A post shared by LA 2028 (@la28games) View this post on Instagram A post shared by LA 2028 (@la28games) View this post on Instagram A post shared by LA 2028 (@la28games) View this post on Instagram A post shared by LA 2028 (@la28games) Some worthy mentions Handover Olympic ‘A’ The Handover Olympic ‘A’ emblem honors the spirit of two iconic host cities, present and future. The custom animated mark features a flag flowing from France to the United States, celebrating the ceremonial moment in which Los Angeles becomes the next host city of the Olympic Games for the third time in its history. Designed by Billie Eilish Designed by The Red Hot Chili Peppers Designed by Snoop Dogg Designed by track & field Paralympian Scout Basset Quote It expresses the idea of infinite possibilities, potential and dreams. The Paralympic Movement is growing in this country and we can use sport as a vehicle to change a lot of perceptions and lives. Designed by Dr Woo Quote I ride hard for LA—it’s a mini version of the world. The arts is an important way to rebrand a city and bring people together. My ‘A’ balances my aesthetic design and speaking for the city. Designed by Bobby Hundreds Quote My illustrated design uses my signature gestural hands, intertwined in an array of colors. It’s a metaphor for LAʼs greatest strength: vibrant diversity and the positive growth that stems from it. Designed by Steven Harrington Quote I want to illustrate that moment where a runner breaks through their wall. Translating that indescribable euphoria into image. Designed by snowboarding Olympian Chloe Kim Quote Winter and summer are part of my story. Bright, high energy, good vibes. The energy in LA is so addicting—everyone is so happy and positive. Designed by Reese Witherspoon Quote My ‘A’ explores the intersection of art and beauty. It reflects the color of California poppies and the natural works of art all around us. https://www.instagram.com/p/C-kUomsvdEp/ https://www.timeout.com/los-angeles/news/meet-l-a-s-35-different-logos-for-the-2028-olympic-and-paralympic-games-090120 https://www.itsnicethat.com/news/la-2028-olympic-and-paralympic-games-logos-graphic-design-020920 Images: LA 2028 Quote Link to comment Share on other sites More sharing options...
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