KeyboardKitty Posted August 16 Posted August 16 Image: Louis Vuitton Luxury fashion house Louis Vuitton has made a strategic move to solidify its position in the world of sports by partnering with soccer superstar Jude Bellingham. The 21-year-old English midfielder becomes the latest high-profile figure to join the brand’s roster of ambassadors. The partnership was unveiled with a visually striking campaign that captures Bellingham’s dynamic energy and magnetic appeal. Photographed by Gabriel Moses and styled by Matthew Henson, the campaign reimagines the athlete’s signature goal-scoring pose through a high-fashion lens. Pharrell Williams, Louis Vuitton’s Men’s Creative Director, expressed his enthusiasm for the collaboration, stating, “I'm excited to welcome Jude to the house, his charismatic personality and what he has already achieved on his inspiring journey will add so much to our LVers community.” Bellingham’s meteoric rise, both on and off the pitch, aligns perfectly with Louis Vuitton’s ethos of innovation and excellence. At just 21, he has already enjoyed a stellar first season with Real Madrid, capturing three trophies including the Champions League. Crowned La Liga Player of the Season, he’s a frontrunner for the Ballon d’Or. The soccer star is also no stranger to the brand. To pick up his Kopa Trophy for the world’s best player aged under 21 at last year’s Ballon d’Or ceremony in Paris, Bellingham wore a Vuitton double-breasted blazer with pearl buttons and flared pants. He was also among the celebrity guests who attended Williams’ debut show in June 2023. His collaborations with brands like SKIMS and Adidas have cemented his reputation as a style influencer, demonstrating a versatility that extends far beyond the soccer field. View this post on Instagram A post shared by Louis Vuitton (@louisvuitton) The partnership between Louis Vuitton and Bellingham is a perfect match. Bellingham’s ambition and dedication resonate seamlessly with the luxury brand’s vision. By joining the ranks of iconic sports figures like Messi, Ronaldo, Nadal, and Federer as ambassador, Bellingham solidifies the brand’s position as a leader in the world of luxury and sports collaborations. Can Bellingham’s star power propel Louis Vuitton to even greater heights, as he has done for Real Madrid? https://www.gq-magazine.co.uk/article/jude-bellingham-louis-vuitton-announcement https://wwd.com/fashion-news/fashion-scoops/louis-vuitton-jude-bellingham-brand-ambassador-1236539708/ Quote
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