Beyoncé unveils new 'SirDavis' whisky brand with Moët Hennessy

[Brandisher]

 

Beyoncé Knowles-Carter, the multi-talented global icon, has collaborated with Moët Hennessy, a subsidiary of LVMH, to introduce a new whisky brand named 'SirDavis’.

 

The creation of ‘SirDavis’ is not just a business move, but a personal tribute. The whisky is named after Davis Hogue, Knowles-Carter’s paternal great-grandfather. A farmer and moonshiner during Prohibition, Hogue would hide whisky bottles in the hollows of cedar trees for friends and family. This discovery inspired Knowles-Carter to create her own whisky brand.

 

‘SirDavis’ is a unique blend of 51% rye and 49% malted barley. The whiskey offers a robust and deep flavor typical of classic American rye, while its elegant mouthfeel and texture are reminiscent of Japanese and Scotch whiskies. This fusion of flavors reflects Knowles-Carter’s personal taste and her desire to invite more people to experience the power and confidence she associates with quality whisky.

 

 

 

 

 

 

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The launch of ‘SirDavis’ marks a significant moment in the American whisky market. It represents a new chapter in the legacy of Knowles-Carter, uniting her with her great-grandfather through a shared passion. With ‘SirDavis’, Beyoncé continues to inspire, innovate, and break new ground.

 

 

Read more:

• https://www.lvmh.com/news-lvmh/moet-hennessy-and-beyonce-knowles-carter-launch-groundbreaking-new-whisky--sirdavis
• https://www.prnewswire.com/apac/news-releases/moet-hennessy-and-beyonce-knowles-carter-launch-groundbreaking-new-whisky--sirdavis-302226491.html
• https://www.harpersbazaar.com/culture/travel-dining/a61916656/beyonce-sir-davis-whiskey-launch-review-2024/
• https://www.forbes.com/sites/rachelking/2024/08/20/inside-beyonces-new-whisky-with-moet-hennessy-sirdavis/
• https://www.foodnetwork.com/fn-dish/news/where-to-buy-beyonce-whisky-sirdavis

 

Top image: Moët Hennessy / PRNewsfoto