LEGO x Nike lace up for long-term collaboration: 'We just clicked'

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Just build it! LEGO and Nike have joined forces in a multi-year global alliance set to launch in 2025, promising to construct a world where sport and play interlock.

 

This dynamic duo will fuse the toymaker’s imaginative worlds with Nike’s ‘Just Do It’ spirit through co-branded products, interactive content, and immersive experiences designed to captivate children and families worldwide.

 

 

“We just clicked,” LEGO quips. This year, both brands happen to have supported the United Nations’ resolution designating June 11 as the International Day of Play, where children engage in creative, accessible, and inclusive play and sport.

 

 

“At Nike, we believe in the power of sport to move the world forward, and that starts with kids,” says Cal Dowers, Nike’s Vice President of Global Kids. “Together with the LEGO Group, we’re excited to invite all kids into a new vision of sport and creative play.”

 

“By combining the creativity of LEGO play with the energy and passion of sport we want to inspire new ways for kids to play and be creative,” shares Alero Akuya, VP of Brand Development at the LEGO Group. “Together, we will create unique experiences that will engage and excite kids around the world, inspiring them to explore their imaginations.” 

 

 

 

• https://www.complex.com/sneakers/a/victor-deng/nike-lego-partnership-announcement 
• https://www.soleretriever.com/news/articles/nike-and-lego-announce-multi-year-partnership-inspire-creative-play-and-sport-august-2024 
• https://www.si.com/fannation/sneakers/off-court/lego-says-just-do-it-in-exciting-new-partnership-with-nike 
• https://www.highsnobiety.com/p/lego-nike-collab/

 

Images: LEGO