NFL stars Jason and Travis Kelce team up with General Mills to create the ultimate 'Kelce Mix' cereal

[Serendipia]

Credit: Glendale, United States. 12th Feb, 2023. Kansas City Chiefs tight end Travis Kelce (87) celebrates with brother Philadelphia Eagles center Jason Kelce (R) after winning Super Bowl LVII 38-35 at State Farm Stadium in Glendale, Arizona, on Sunday, February 12, 2023. Photo by John Angelillo/UPI Credit: UPI/Alamy Live News

 

In a mouthwatering mashup of sports and breakfast, General Mills has joined forces with NFL superstars Travis and Jason Kelce to create a game-changing cereal experience. This collaboration brings together the brothers' competitive spirit and their passion for breakfast, resulting in a unique product that's sure to bowl over fans of both football and morning munchies.

At the heart of this partnership is the introduction of the 'Kelce Mix,' a cereal blend that combines the brothers' top picks from General Mills' roster: Cinnamon Toast Crunch, Lucky Charms, and REESE'S PUFFS. This all-star lineup promises to deliver a flavor explosion that'll have taste buds doing touchdown dances.

 

 

 

 

 

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A post shared by Jason Kelce (@jason.kelce)

 

The idea for this collaboration wasn't pulled out of thin air. Last year, on their wildly popular New Heights podcast, the Kelce brothers ranked their favorite cereals, many of which happen to be General Mills brands. This organic connection laid the groundwork for what would become a full-fledged cereal campaign.

 

To promote their new creation, General Mills devised the Cereal Training Camp, a series of challenges that put the Kelce brothers' cereal prowess to the test. This playful competition not only showcased the siblings' famous rivalry but also gave fans a behind-the-scenes look at the making of their signature mix. The Cereal Training Camp isn't just a one-time event. General Mills has created a dedicated microsite where fans can dive into extended footage and exclusive content, bringing them closer to the action and the stars.

 

 

Cereal enthusiasts can look forward to finding this limited-edition blend in stores nationwide starting mid-September, with a price tag of $5.69. For those who can't wait to get their hands on this breakfast bowl touchdown, Walmart.com will be offering an exclusive box drop on September 28th, available while supplies last.

 

While the Kelce Mix has been scoring big with fans, some health-conscious consumers have raised flags about its sugar content. Jason Kelce tackled these concerns head-on. Drawing from his own childhood experiences, Kelce emphasized the importance of moderation and balance.

 

He pointed out that these cereals were part of his healthy upbringing, serving as quick fuel when needed. While acknowledging the seriousness of issues like childhood obesity, Kelce stressed that treats can still have a place in an overall healthy lifestyle. His response adds a personal touch to the debate, reminding fans that even in nutrition, it's all about finding the right balance in your game plan.

 

A Winning Team On and Off the Field
The Kelce brothers bring more than just their names to this collaboration. Jason Kelce, fresh off his retirement from a stellar 13 seasons career with the Philadelphia Eagles, adds a new dimension to his post-NFL life with this venture. Meanwhile, Travis Kelce continues to make waves both on the field with the Kansas City Chiefs and off the field with his high-profile relationship with pop icon Taylor Swift.

 

With a combined Instagram following of 9.3 million, the Kelce brothers are powerhouse influencers in the sports world. Their involvement in this campaign illustrates the potential of influencer marketing to significantly expand brand reach and engage consumers on a broad scale. As fans eagerly wait for the chance to taste this unique cereal mix, it's clear that General Mills has scored a marketing touchdown.

 

What do you think about this tasty team-up? Are you excited to try the Kelce Mix, and what other athlete-cereal collaborations would you love to see in the future? 

 

• https://www.generalmills.com/news/press-releases/travis-and-jason-kelce-compete-at-general-mills-cereal-training-camp
• https://www.designrush.com/news/travis-jason-kelce-battle-it-out-at-general-mills-cereal-training-camp
• https://www.marketingdive.com/news/general-mills-travis-jason-kelce-cereal-training-camp/725279/