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Nike’s Top-Secret Design Vault Is Cracked Open For All To Admire


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Left: Early Mechanical Shox Prototype, 1981 © Nike, Inc. Right: Drawing of the original Swoosh Design, Carolyn Davidson, 1972 © Nike, Inc. Images via Vitra Design Museum

For the first time ever, Nike’s closely guarded design archives have sprinted into the spotlight. The sporting giant’s undisclosed location that houses the Department of Nike Archives (DNA) recently opened to outsiders for the first time, giving a group of curators the opportunity to sift through 200,000 rare artifacts tracking decades of design innovation for a new exhibition on the brand’s rich design history.

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