Oasis frontman Liam Gallagher brings Britpop edge to Stone Island's latest fashion campaign

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In a fusion of Britpop swagger and Italian fashion innovation, Liam Gallagher has been unveiled as the new face of Stone Island, marking a collaboration that feels both unexpected and inevitable. This partnership unites the Brit-pop legend with a brand known for its innovative designs and cult following.

 

 

 

 

 

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Liam Gallagher's association with Stone Island is not a new one. The Brit-pop legend has been a long-time admirer and wearer of the brand, often seen sporting its distinctive pieces both on and off stage. For Gallagher, this partnership feels like a natural progression. The collaboration aligns perfectly with Stone Island's rebellious spirit and commitment to pushing fashion boundaries, qualities that Gallagher himself embodies with his unapologetic attitude and enduring influence.

 

Renowned photographer David Sims captures Gallagher in a striking campaign showcasing Stone Island's Autumn/Winter 2024-2025 collection. The images highlight the brand's dedication to innovation and quality, featuring pieces that blend cutting-edge technology with timeless design. In one notable shot, Gallagher dons an archive 1993/1994 cream 'Jock' jacket, symbolizing Stone Island's ability to seamlessly combine heritage with modernity.

 

 

A candid interview accompanying the campaign reveals a surprising side of Gallagher. Known for his rock 'n' roll lifestyle, he discloses a disciplined daily routine that begins at 4 am with a healthy breakfast of porridge, almonds, and honey. Reflecting on his journey, Gallagher muses, "Life's been great. It's had its ups and downs. But at the end of the day, you are playing it."

 

This collaboration marks a new chapter for Stone Island, now under Moncler's ownership since 2020. The partnership with Gallagher is set to elevate the brand's position in the fashion world, blending Stone Island's commitment to quality with Gallagher's influential status. The campaign also features other brand ambassadors, including DJ Peggy Gou (the first woman in a Stone Island campaign), actor Russell Tovey, and skateboarder Sage Elsesser.

Adding to the excitement, the announcement comes as Oasis prepares for their much-anticipated reunion tour in 2025. The Gallagher brothers, Liam and Noel, have set aside their differences to bring the iconic band back together for a series of concerts across the British Isles. Fans are thrilled at the prospect of hearing hits like Wonderwall and Don't Look Back in Anger performed live once again.

 

The timing of Gallagher's collaboration with Stone Island couldn't be more perfect, aligning with the renewed interest surrounding both him and Oasis. Other brands are also capitalizing on this momentum. Levi's has launched a collection of band T-shirts celebrating 30 years of Oasis' debut album, Definitely Maybe, while luxury streetwear brand Represent Clothing has teased a collaboration T-shirt with the band.

 

As Liam Gallagher steps into his new role as the face of Stone Island, fans and fashion enthusiasts alike can look forward to a partnership that promises to be as iconic as the man himself. This collaboration not only represents a significant moment for both parties but also signals Stone Island's continued evolution and relevance in the ever-changing landscape of fashion and popular culture.

 

As this unexpected yet fitting collaboration unfolds, one can't help but wonder: Will this partnership between Liam Gallagher and Stone Island set a new standard for music and fashion collaborations, or is it capitalizing on nostalgia while pushing boundaries in unexpected ways?

 

• https://www.theguardian.com/music/article/2024/sep/03/liam-gallagher-to-be-new-face-of-fashion-brand-stone-island
• https://www.esquire.com/style/mens-fashion/a62019160/liam-gallagher-stone-island-campaign/
• https://www.stoneisland.com/en-us/autumn-winter-024-025-collection-liam-gallagher.html
• https://www.nme.com/news/music/liam-gallagher-and-peggy-gou-to-become-new-faces-of-stone-island-3790015

 

Image:  Fabio Diena | Dreamstime.com