Build-A-Bear scores a touchdown with new Kansas City Chiefs partnership

[Serendipia]

Image: Build-A-Bear Workshop / PR Newswire 

 

The NFL season is kicking off with an exciting new collaboration that's set to capture the hearts of fans across generations. Build-A-Bear Workshop, the beloved customizable stuffed animal retailer, has announced a multi-year partnership with the Kansas City Chiefs, two-time consecutive Super Bowl champions. This union promises to bring a fresh wave of enthusiasm to football fans, particularly appealing to younger supporters and the growing "kidult" demographic.

At the core of this partnership is a series of innovative experiences designed to enhance fan engagement. Build-A-Bear will take center stage as the presenting partner for the Chiefs' mascot, 'KC Wolf,' and will feature prominently in the team's digital Fan Cam. This interactive platform allows attendees to locate themselves in a high-resolution stadium image, with the added excitement of potentially winning prizes by finding a Build-A-Bear in the crowd.

The collaboration extends beyond the stadium, with Build-A-Bear now holding the title of the "official bear" brand of the Kansas City Chiefs. This alliance between the two Missouri-based entities is expected to resonate with a wide array of consumers, tapping into the passionate fan bases of both brands.

This inclusive approach is particularly timely, as the Chiefs' recent successes have attracted an unexpected group of fans, thanks to pop superstar Taylor Swift's appearances at games supporting tight end Travis Kelce. This unique convergence of sports and pop culture has not only boosted the appeal of Chiefs-themed Build-A-Bear products but also heightened interest in NFL merchandise across the board, potentially drawing in a broader audience that spans both football enthusiasts and pop culture aficionados.

 

 

 

 

 

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While the partnership spotlights the Chiefs, Build-A-Bear hasn't forgotten about supporters of other teams. For over twenty years, the company has offered NFL-themed bears and accessories for every franchise. The current season will see an expanded range of co-branded merchandise available both online and in select stores, ensuring that fans of all teams can join in the fun.

As the NFL season unfolds, this partnership between Build-A-Bear and the Kansas City Chiefs is more than just a business venture; it's a celebration of fandom in all its forms. From die-hard Chiefs supporters to casual NFL enthusiasts, and even pop culture fans drawn in by the Taylor Swift connection, this collaboration offers a unique way to express team spirit in the cuddliest way possible. And don't miss out on 'Jersey Thursdays'—sport your favorite NFL jersey at participating Workshops and score a sweet 10% discount.

 

• https://www.prnewswire.com/news-releases/build-a-bear-scores-new-exclusive-partnership-deal-with-super-bowl-lviii-champion-kansas-city-chiefs-302240012.html
• https://toybook.com/build-a-bear-kicks-off-nfl-season-with-kansas-city-chiefs-partnership-as-kidults-score-40-of-sales/
• https://thepopinsider.com/build-a-bear-kansas-city-chiefs-news/