Curatorious Posted September 10 Share Posted September 10 Prepare for a tail-wagging delight in the world of pet products. Target is set to unveil ‘The Cuddle Collab,’ an exclusive collection designed to make pet lovers and their furry friends jump for joy. Picture yourself walking down the street in matching outfits with your beloved pet or relaxing at home surrounded by stylish pet-themed decor. This isn’t just a fantasy —it’s Target’s newest creation, arriving in stores on September 21, 2024. 'The Cuddle Collab' is a treasure trove of over 180 items celebrating the unbreakable bond between pets and their humans. From stylish apparel to modern home accessories, this collection has it all. The best part? Prices start at just $3, ensuring every pet lover can join in on the fun. What makes this collection truly special is its star-studded lineup of designers. Target has partnered with six social media "fur-fluencers"— pet celebrities with millions of followers—to create products that reflect their unique personalities and adventures. Whether you're a fan of therapy pups Ellie and Emma, or can't get enough of the feline antics of Zelda, Titus, and Brave, you'll find something to love in this collection. From cozy sweatshirts and hats for humans to stylish pet beds and modern cat houses, every item tells a story. Sip from a tumbler inspired by foodie dog Popeye's culinary adventures, or snuggle up with a blanket echoing self-care-loving Maple Cat's relaxation techniques. Jill Sando, Target's executive vice president and chief merchandising officer, explains the inspiration: "We know shoppers turn to Target to help them care for their families, and for millions of people— including 70 percent of Target guests—pets are family. The Cuddle Collab is all about celebrating our pets, and it's a fun way to extend our design expertise to the entire family—pets and the people who love them." Target is unleashing a full-scale promotional blitz for 'The Cuddle Collab.' The campaign features the company's first-ever reality TV-style social series, 'The Pets of Tarjay,' alongside national ads starring Bullseye and other furry celebrities. To top it off, select stores will host special launch events with exclusive giveaways. 'The Cuddle Collab' is more than just products; it's a celebration of pet-human bonds. Whether you're a dog person, cat enthusiast, or design lover, this collection has something for you. Mark your calendars for September 21, 2024, and prepare to experience Target's fusion of style, affordability, and pet-centric charm. https://corporate.target.com/press/release/2024/09/target-announces-limited-edition-collection-for-pets-and-pet-lovers https://www.marketingdive.com/news/target-cuddle-collab-pet-influencer-marketing/726220/ https://www.popsugar.com/pets/target-cuddle-collab-49391385 Images: Target Quote Link to comment Share on other sites More sharing options...
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