Doritos brings back fan-fueled Super Bowl ad contest—your chance at $1 million awaits

[Curatorious]

 

Doritos is reviving its legendary Crash the Super Bowl contest, offering fans the incredible opportunity to create their own Super Bowl commercial and compete for a staggering $1 million prize. Originally running from 2006 to 2016, this groundbreaking campaign revolutionized the advertising world by allowing everyday consumers to crowdsource ads for the Big Game. Now, after an eight-year hiatus, the contest makes its eagerly anticipated return for Super Bowl LIX, with submissions open until November 11, 2024.

 

The return of Crash the Super Bowl isn’t just about reliving the past; it’s a celebration of fan-driven creativity. When it first launched, the contest was a true game-changer, giving fans a once-in-a-lifetime platform to showcase their creative talents on the world’s biggest advertising stage. It allowed ordinary people to craft ads that often rivaled—and sometimes even surpassed—those produced by professional ad agencies. Memorable submissions like the 2013 Goat 4 Sale and the 2010 House Rules have since become iconic, consistently ranking in the top five of the USA Today Ad Meter, with four taking the coveted top spot.

 

If you’re eager to get involved, here’s how it works: Contestants must create a 30-second commercial that features Doritos in a unique and engaging way. While focusing on the brand’s popular Nacho Cheese and Cool Ranch flavors is encouraged, it’s not mandatory. Each participant can submit up to ten entries, allowing plenty of room to experiment with creative ideas.

 

From there, the journey to victory begins with a panel of judges selecting the top 25 ads. These semi-finalists will each earn $2,000 and advance to the next round. In January 2025, the judges will narrow the field to three finalists. Then, it’s up to the public to decide which ad wins by voting on DoritosCrash.com.The grand prize winner will not only see their creation light up the Super Bowl LIX screen, but also win a cool $1 million and an all-expenses-paid trip to New Orleans for the Big Game on February 9, 2025.

 

All contest details—including official rules, step-by-step submission instructions, and a toolkit with brand assets like music and logos—are available on the contest’s official website.

 

To add a spark of challenge and inspiration, Doritos is revisiting past social media criticisms  on its previous Super Bowl ads. These critiques are now fuel for fans to "do better." The brand is releasing two commercials featuring past Crash the Super Bowl finalists, Goat 4 Sale and Slap, along with program alumni, including Callner and actor/director Dion Lack. Additionally, previous fan criticisms will be featured on billboards nationwide and in social media content.

 

 

 

Doritos’ decision to bring back Crash the Super Bowl highlights the enduring power of fan-generated content and the brand’s dedication to innovation. With the massive prize and the unparalleled opportunity to see your creation on the Super Bowl stage, this contest is a dream come true for aspiring creatives. So, grab your camera, get those creative juices flowing, and show Doritos what you can do. Submissions are open until November 11, 2024—don’t miss your chance to shine.

 

• https://www.pepsico.com/our-stories/press-release/think-you-can-do-better-doritos-challenges-fans-to-make-a-stronger-super-bowl-ad09192024

 

Image:  Frito-Lay / PR Newswire