Succession star Brian Cox joins ASICS to make desk breaks the new power move for mental health

[Serendipia]

 

ASICS has joined forces with Emmy-winning actor Brian Cox in a new campaign addressing workplace mental health. Launched ahead of World Mental Health Day 2024, the campaign highlights the mental toll of prolonged desk work while promoting the value of regular movement breaks.

 

ASICS' global 'State of Mind' study, based on feedback from 26,000 participants, reveals that mental health begins to suffer after just two hours of sitting, with stress peaking after four. To drive this message home, Cox stars as the "world's scariest boss" in a PSA, urging employees to take 'Desk Breaks' to maintain mental well-being. His tough, no-nonsense persona adds weight to the message, reminding viewers that these breaks are essential for staying healthy at work.

 

 

Known for his commanding role in Succession, Cox is the perfect fit for this campaign. His portrayal of a strict, authoritative boss makes the message relatable and impactful, emphasizing the importance of prioritizing mental health in everyday work life. His presence drives home the urgency of taking regular breaks, reinforcing the idea that mental health should never be ignored.

 

To further validate the campaign's message, ASICS conducted the 'Desk Break Experiment,' led by Dr. Brendon Stubbs of King's College London. The results were remarkable: taking a daily 15-minute movement break for just one week led to significant improvements in various aspects of wellbeing and performance. Participants experienced a 22.5% boost in mood, a 14.7% reduction in stress levels, and an impressive 33.2% increase in productivity. Moreover, focus improved by 28.6%, with participants reporting feeling 33.3% more relaxed and 28.6% more calm and resilient.

 

Perhaps most strikingly, 79.2% of participants said they would feel more loyal to their employers if offered regular movement breaks. These compelling results clearly demonstrate that even short, consistent breaks can make a substantial difference in both employee wellbeing and workplace dynamics!

 

 

Building on these findings, ASICS is inviting workers around the world to join the #DeskBreak movement. The initiative encourages individuals to step away from their desks for 15 minutes, snap a photo of their empty workspace, and share it on social media. By participating, you'll not only raise awareness about the importance of movement but also help raise funds for mental health charities.

 

 

Your next productivity boost is just a #DeskBreak away. Are you in?

 

• https://hypebeast.com/2024/9/brain-cox-asics-world-mental-health-day-campaign-info
• https://www.marketing-interactive.com/asics-deskbreak-workplace-mental-health
• https://news-emea.asics.com/latest-news/asics-public-service-announcement-warns-the-world-about-workplace-mental-health-threat/s/cd21911b-0363-49fe-b677-7ab4b567a894

 

Images: ASICS