Tinder x e.l.f. put your most sizzling face forward with makeup collection

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Ready to swipe right on a fresh look? e.l.f. Cosmetics and Tinder are puckering up to help singles put their best face forward in the dating game.

 

This makeup matchup, called the Put Your e.l.f. Out There line, might just be the perfect foundation for love. Launched earlier this month, it’s designed to boost confidence and self-expression for those navigating the often tricky waters of modern dating.

 

 

At the heart of the collection is a trio of products aimed at creating that perfect date-night look. The All Slick No Ick Face Primer promises a smooth canvas for makeup application, while the Set-uationship Setting Mist aims to keep your look fresh throughout the evening. For those who love a pop of color, the Tinder Box Lip Trio includes two lip oils and a mini lip liner, all packaged in a vibrant red makeup bag for easy touch-ups on the go.

 

 

 

For the more adventurous daters, the collection also features It’s a Match Stick Lippies. These single-use lipstick “matches” come in bold shades, perfect for making a statement or a quick color change between dates.

 

 

The collaboration between e.l.f. and Tinder seems to be more than just a marketing gimmick. Kory Marchisotto, chief marketing officer of e.l.f. Beauty, highlighted the shared values of the two brands, stating, “e.l.f. and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. Together, we create a constellation that further fuels our community’s confidence,” quips Kory Marchisotto, chief marketing officer of e.l.f. Beauty.

 

Seconding this, Tinder’s chief marketing officer Melissa Hobley notes, “Confidence is key when sparking new connections. Your bravest, funniest, most-charming self shines through when you look and feel your best… So, together with e.l.f., we’re proud to empower more singles to embrace all the pre-date butterflies, the optimism, and even a bit of the nerves so that they can face the first date with a confidence born from bold self-expression.”

 

 

You can shop the entire red-hot range here.

 

 

• https://people.com/elf-cosmetics-and-tinder-collaborate-on-makeup-collection-exclusive-8708781 
• https://thedieline.com/elf-and-tinder-drop-a-red-hot-collaboration/ 
• https://www.tinderpressroom.com/2024-09-09-e-l-f-X-Tinder-Turn-Up-the-Heat-with-New-Collaboration-Inspiring-Singles-to-Face-the-First-Date 

 

 

Images: e.l.f. Cosmetics