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Heinz channels its inner 'Joker' with devilish ketchup smiles


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Heinz-Joker-2-Inspired-Halloween-Campaign-1.jpeg


Heinz is putting a smile on your face and celebrating its iconic ketchup in a delightful messy way, just in time for the release of Joker 2 in cinemas. Created by GUT New York, the Heinz Smiles campaign taps into the chaotic joy of Heinz lovers by showing fans with the condiment smeared on like clown lipstick.

 

The playful ads, which are part of the global It Has to Be Heinz platform, embrace the fun (and sometimes unglamorous) experience of enjoying tomato ketchup. With the tagline “It Ha-Ha-Has to Be Heinz,” the campaign adds a cheeky, clownish twist.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Heinz UK (@heinz_uk)

 

 

“Like many of our favorite anti-heroes, Heinz Ketchup fans are unapologetic about getting a little messy,” shares GUT.  “We decided to embrace the irrational and all-consuming love for Heinz that’s so enthralling it’s written all over your face
 in ketchup. When the taste is THAT good
 It Ha Ha Has to be Heinz.”

 

Heinz-Joker-2-Inspired-Halloween-Campaign-2.jpeg

 

Heinz fans in the UK, France, Germany, Italy, the Netherlands, and Spain will have the last laugh as the campaign reaches them just as Halloween comes creeping in.

 

Heinz-Joker-2-Inspired-Halloween-Campaign-3.jpeg


 

 


 

Images: GUT

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