Jeff Koons brings his four decades of artwork, including the iconic 'Balloon Dog,' to life in new digital gallery

[Curatorious]

Image: Squarespace

 

Renowned artist Jeff Koons has teamed up with Squarespace to launch a new digital gallery, making his entire work accessible to audiences worldwide. This collaboration marks a significant moment in Koons' career, offering a fresh way for fans to experience his art, which is celebrated for its exploration of self-acceptance and transcendence.

 

The revamped jeffkoons.com showcases over four decades of Koons' artistic journey, from his early experiments to his globally recognized masterpieces like the 'Balloon Dog.' At the heart of this digital transformation is the 'Reflect' template, a custom design developed in collaboration with Squarespace's Chief Creative Officer, David Lee.

 

 

This innovative template strikes a balance between minimalism and bold expression, mirroring Koons' distinctive approach to pop culture and everyday objects. Lee emphasized the template's adaptability, ensuring it can evolve alongside Koons' ongoing work.

Koons' decision to update his online presence stemmed from a desire to better represent his evolving artistic vision. When Squarespace approached him, Koons saw an opportunity to join their roster of high-profile creative collaborations, which includes partnerships with musician Björk, Magnum Photos, and producer Rick Rubin.

The new website transcends the concept of a mere digital archive. It serves as a dynamic platform that visually, emotionally, and intellectually communicates Koons' worldview. This perfectly aligns with his belief in democratizing art and making it more accessible to a wider audience.

 

Designed to be a living representation of Koons' creative journey, the site features his complete catalog and contextual materials such as news articles and exhibition information. Koons intends to continually update the platform with new works and exhibitions, ensuring it remains a current reflection of his artistic process.

"My works represent ideas that span my entire career," Koons said. "Using the power of image and design, I wanted to emphasize how people can connect to the emotions and ideas embedded within the art." The 'Reflect' template, now available to all Squarespace customers, empowers users to create visually striking websites, offering a customizable platform for showcasing creative work. It invites users to create their own visual narratives in the same dynamic way Koons presents his art.

 

 

With the new site live, visitors can now explore decades of Koons' work in a beautifully designed, interactive space, while also being inspired to embark on their own creative journeys in the digital realm.

 

• https://collection.squarespace.com/jeffkoons
• https://www.fastcompany.com/91204997/jeff-koons-squarespace-template-artwork