Celebrate Hello Kitty's 50th anniversary with this charming, kawaii Monopoly edition

[Curatorious]

 

 

Image: Hasbro / Sanrio

 

Get ready to trade properties and accumulate wealth—Hello Kitty style! To celebrate her 50th anniversary, Hasbro, Sanrio, and Winning Moves have joined forces to create a special edition Monopoly that’s equal parts adorable and competitive. This collaboration blends the timeless thrill of the classic board game with the unmistakable cuteness of Hello Kitty.

 

Image: Hasbro / Sanrio

 

This isn’t just a regular Monopoly board game. The entire game has been given a kawaii makeover, from the game pieces to the properties you buy. Imagine passing 'Go' while surrounded by all your favorite Sanrio landmarks and characters, with 'bow and dress' cards.

 

Image: Hasbro / Sanrio

 

Starting in Europe, Australia, and New Zealand, this Monopoly Hello Kitty Board Game is hitting toy stores like The Entertainer and other major retailers. With a price tag of £34.99, fans can get their hands on this limited edition and join in the celebration. However, it’s still uncertain if or when this kawaii-infused game will reach U.S. shores, so American fans might need to keep an eye on international shipping options.

Hello Kitty’s 50th-anniversary celebration has been nothing short of grand. From UNIQLO’s UT collection to Hello Kitty-themed Starbucks merch, and even a $4,600 USD commemorative coin, this Monopoly release is just the latest addition to an already packed celebration of all things Hello Kitty.

The timing of this release is perfect, as nostalgia-driven products and brand collaborations are hotter than ever. By combining the competitive fun of Monopoly with the irresistible charm of Hello Kitty, Sanrio and Hasbro have managed to create something that appeals to kids, collectors, and anyone looking to relive their childhood. Whether you’re an adult who grew up with Hello Kitty or a child discovering her for the first time, this game bridges generations in the most adorably capitalist way possible.

So, what do you think, fans? Will you be picking up this limited-edition Monopoly set to add to your collection?

 

• https://www.cbr.com/sanrio-hello-kitty-anniversary-monopoly-international-release/
• https://www.licenseglobal.com/toys-games/hasbro-winning-moves-team-up-for-versions-of-classic-board-games