Ferrari zooms into Bang & Olufsen's sound arena for round two of audio gear

[Enter Stage Rite]

 

Italian horsepower meets Danish soundpower again as Ferrari and Bang & Olufsen have crossed the finish line a second time to bring their next special-edition collection.

 

This latest collaboration brings together the sleek design of Ferrari with the acoustic prowess of Bang & Olufsen. The collection features a trio of audio-visual products: the Beolab 50 speaker, Beosound Theatre soundbar, and Beovision Theatre TV. Each item sports Ferrari’s distinctive Grigio Corsa color, accented with the brand’s signature red, creating a visual harmony that's as striking as the sound they produce.

 

 

The Beolab 50 Ferrari Edition stands out with its precision-engineered aluminum lamellas, reminiscent of Ferrari’s iconic side vents. This speaker boasts adaptive audio technology that tailors sound delivery to either individual listeners or fills an entire room. The cherry on top? A rising red acoustic lens emblazoned with Ferrari's Prancing Horse logo.

 

 

 

Not to be outdone, the Beosound Theatre soundbar packs 12 custom drivers and Dolby Atmos capabilities into its Grigio Corsa aluminum frame. The soundbar’s design pays homage to Ferrari with the Prancing Horse engraved on its aluminum wings. Completing the trifecta is the Beovision Theatre TV, available in three sizes (55", 65", or 77"), featuring a 4K OLED display and Dolby Atmos surround sound for an immersive viewing experience.

 

 

 

Both brands share a deep appreciation for aluminum, a material crucial to Ferrari’s sports car chassis and Bang & Olufsen's speakers. This shared passion is evident in the collection's design, which Bang & Olufsen CEO Kristian Teär describes as “pioneering sound and vision that blurs the line between Italian passion and Danish elegance.”

 

For those eager to bring this blend of automotive and audio excellence into their homes, the collection is available at select Bang & Olufsen stores and online. However, luxury comes at a price, with items ranging from $18,000 to $95,000. 

 

• https://robbreport.com/gear/audio/bang-olufsen-launches-second-ferrari-collection-1235905404/ 
• https://business-review.eu/luxury/bang-olufsen-and-ferrari-reunite-to-launch-second-special-edition-ferrari-collection-271763 
• https://thegadgetflow.com/product/bang-olufsen-second-special-edition-ferrari-collection

 

 

Images: Bang & Olufsen