McDonald's turns customers' receipts into cool 'made to order' fan merchandise

[Orange]

McDonald’s Sweden just found a new way to let fans wear their love for fast food on their sleeves—literally. The fast-food giant allowed festivalgoers to turn their regular McDonald’s orders into custom merch.

 

The design was as personal as it gets—a receipt featuring each person’s unique McDonald’s favorites, printed right onto a minimalist, “Made to Order” paper white T-shirt.

 

This playful stunt took place during a summer festival tour, where McDonald’s installed ordering kiosks that did more than just print out receipts. After selecting their meals, fans could watch as their proof of order was printed in real-time onto a T-shirt, creating a one-of-a-kind piece of McDonald’s memorabilia akin to band tees.

 

 

“Orders at McDonald's can be quite specific and unique. Every item on the menu has its own loyal fan base, just like musicians,” explains Fabian Luthander, copywriter at NORD DDB, the advertising agency behind the activation. “That’s why it felt fun to focus on an expression that has united all types of fans worldwide for decades—merch.”

 

 

With 4,000 T-shirts printed across 12 stops during the festival, the promotion saw fans lining up all day to grab a custom shirt. Each shirt also came with a QR code offering a special deal at McDonald’s locations across Sweden.

 

Susanne Wahlberg, project manager at McDonald’s Sweden, summed it up perfectly, noting how much a person’s McDonald’s order represents who they are.

 

“Your McDonald’s order does say a lot about you and now thousands of fans can flaunt theirs in a fun and unexpected way,” Wahlberg shares.

 

Image: McDonald’s Sweden and NORD DDB