MINISO's enchanting Harry Potter collection takes the world by storm

[Curatorious]

Image: MINISO/ Warner Bros 

 

Lifestyle retailer MINISO has charmed Harry Potter fans with the launch of its exclusive Harry Potter collection, sparking excitement among Potterheads worldwide. Unveiled in the United States on October 13th, the collection attracted crowds of fans dressed in Hogwarts robes, eager to be the first to experience these exclusive items.

In California, the Irvine Spectrum Center transformed part of its store into a Harry Potter-themed area, bringing the magic of the wizarding world to life. Fans quickly took to social media to showcase their finds, adding to the growing anticipation as the collection rolls out globally.

 

 

 

 

 

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A post shared by MINISO (@miniso.official)

 

 

This excitement isn't confined to the United States. Across the Pacific, MINISO is hosting a pre-launch pop-up at Langham Place, Mongkok, in Hong Kong until October 31st. Mirroring the California experience but with its own unique twist, this pop-up offers an immersive, interactive shopping experience featuring exclusive merchandise that captures the essence of beloved Harry Potter characters and moments. To further enchant visitors, shoppers are treated to in-store activities and special gifts, amplifying the excitement and creating a truly spellbinding atmosphere.

 

The magic doesn’t stop there. Throughout October and November, the Huaihai Road store in Shanghai will feature a special Harry Potter-themed façade, creating an enchanting atmosphere for visitors. Similarly, in Indonesia, the Jakarta Central Park store will host a Harry Potter-themed section filled with a wide array of items.

 

 

 

 

 

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A post shared by MINISO (@miniso.official)

 

 

Fans in France, the UK, and Malaysia can also look forward to experiencing the magic, as MINISO plans to introduce the collection in these regions soon. This ensures that Potterheads across the globe can relive their favorite magical moments and bring a piece of the enchanting world into their daily lives.

 

Officially licensed by Warner Bros. Discovery Global Consumer Products, the collection boasts over 500 co-branded products. From collectible blind boxes and adorable plushies to practical items like stationery, bags, and accessories, the range allows fans to incorporate the magic of Harry Potter into their everyday routines.

 

 

 

 

 

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A post shared by MINISO (@miniso.official)

 

 

This MINISO x Harry Potter pop-up is the latest in the brand’s innovative IP-themed shopping experiences, which blend fantasy and reality. These immersive spaces are key to MINISO’s global strategy, helping the brand strengthen its presence in international markets while drawing in both local and global fans.

 

As the Harry Potter collection continues its worldwide journey, fans everywhere are eager for their chance to relive the magic. MINISO’s collection is more than just merchandise; it’s a nostalgic experience that bridges the gap between past memories and modern-day wonder, proving that the enchantment of Harry Potter is as timeless as ever.

 

For those lucky enough to experience the collection, we can’t help but wonder: Which item from the MINISO x Harry Potter collection has captured your heart and rekindled your love for the wizarding world?

 

 

• https://www.prnewswire.com/apac/news-releases/miniso-drops-exclusive-harry-potter-collection--experience-the-magic-at-the-worlds-first-miniso-x-harry-potter-pop-up-in-hong-kong-302274534.html
• https://www.marketing-interactive.com/miniso-relives-childhood-nostalgia-with-harry-potter-collection