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In a significant move to protect younger users, Meta is revolutionizing teen safety on Instagram with an innovative AI-powered 'adult classifier.' This new tool, introduced alongside Teen Accounts in September, aims to catch underage users who attempt to circumvent age restrictions by falsely claiming to be adults.

 

The technology, which is planned to launch next year, works by analyzing subtle digital footprints that often reveal a user's true age. Rather than simply accepting stated ages at face value, the AI examines behavioral patterns: accounts followed, content interactions, and even birthday messages from friends. When the system identifies a likely teenager, it automatically reclassifies their account as a teen profile, triggering enhanced privacy settings that limit both contact options and content visibility.

 

Meta has also partnered with Yoti, a UK-based identity verification company, to strengthen this digital safety net. Users can now verify their age through two secure methods: uploading an official government ID or submitting a video selfie. Prioritizing privacy, both companies delete verification videos after processing, ensuring personal data remains protected.

 

The timing of this technological advancement is crucial. Meta faces increasing pressure from multiple fronts—parents, lawmakers, and state attorneys general—who argue that social media platforms haven't done enough to shield young users from harmful content. While the 'adult classifier' tool represents a significant step forward, Meta acknowledges it isn't perfect and has implemented an appeals process for users who believe they've been incorrectly classified as teenagers.

 

Looking beyond its own platforms, Meta is advocating for broader industry change, urging app stores like Google Play and Apple's App Store to take greater responsibility for age verification across all third-party applications. This push suggests a future where age verification becomes a standard feature across the digital landscape.

 

The 'adult classifier' highlights Meta's commitment to safer online spaces for teens but raises concerns about balancing protection and privacy. As AI evolves, how will it reshape young users' interactions on social media? Should similar tools be adopted across platforms, or does this level of digital surveillance cross the line in the name of safety?

 

 

Image: Mino Surkala | Dreamstime.com

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