LEGO's holiday mascot 'Cataclaws' brings creative, paw-some play to the festive season

[KeyboardKitty]

Image: LEGO

 

LEGO is brightening the holiday season with Cataclaws, a charming tuxedo cat mascot wearing a distinctive red-and-white beanie. As a brick-built feline ambassador, Cataclaws travels the globe as a playful disruptor, transforming quiet holiday moments into adventures filled with creativity and family connection.

 

The magic of Cataclaws comes to life in LEGO's holiday campaign through a captivating hero film packed with over 20 different LEGO products and unique builds. Eagle-eyed viewers can spot beloved LEGO characters making cameo appearances and discover mini Cataclaws models hidden throughout the scenes. Adding to the excitement, LEGO stores are offering special Make & Take events where fans can build their own mini version of the charismatic cat.

 

 

Beyond this festive campaign, LEGO's annual Build to Give initiative invites builders worldwide to create hearts using LEGO bricks and share them on social media with #BuildToGive. For each heart shared before December 31, LEGO will donate a set to a child in need, spreading joy to those in hospitals, children's homes, and vulnerable communities.

 

"Cataclaws represents the power of children's innate creativity," says Nic Taylor, SVP and Head of Our LEGO Agency. "She reminds us all that there is no limit to where our imagination can take us when building with LEGO bricks and unlocking those special moments with family and friends through play.” Carlo Cavallone, VP of Creative at Our LEGO Agency, adds that the campaign aims to showcase "the joy of the holiday season and the role that LEGO play can have in that."

 

For fans looking to embrace the Cataclaws spirit, LEGO Minifigure Factories stores offer a special Cataclaws Christmas sweater design. Building instructions for Cataclaws' signature beanie are also available for those wanting to recreate this festive accessory at home.

 

So, what holiday mischief will you and Cataclaws get up to with your LEGO bricks? After all, sometimes the best holiday memories start with a purr-fectly planned disruption!

 

• https://www.lego.com/en-us/aboutus/news/2024/november/holiday-2024
• https://www.lbbonline.com/news/legos-christmas-cataclaws-gives-the-gift-of-play