Starbucks transforms holiday chaos into calm with new animated festive ad

[Serendipia]

Image:  Starbucks, TBWA\London

 

In a world where holiday festivities often translate to frantic schedules and mounting stress, Starbucks has crafted a thoughtful response with its latest campaign, Drink In, Breathe Out. Partnering with TBWA\London, the coffee giant has created a visually stunning narrative that speaks to anyone who’s felt overwhelmed by the season’s demands.

The campaign’s centerpiece is an innovative animated commercial that follows a contemporary protagonist through the familiar whirlwind of holiday activities. Its unique artistic approach sets this piece apart, seamlessly weaving together three distinct animation styles—3D environments, stop motion elements, and 2D character animation. This creative choice results in a cozy, nostalgic feel that perfectly captures the holiday spirit.

At the heart of the story is a simple yet powerful message: transformation through pause. As the main character navigates through a maze of festive obligations —from office parties to shopping expeditions—it’s a simple sip of Starbucks that creates a magical moment of stillness. Time seems to slow, allowing him to truly connect with the joy and warmth of the season.

 

 

 

 

 

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A post shared by TBWA\London (@tbwalondon)

 

 

The ad also showcases Starbucks’ seasonal staples, featuring their iconic red cup—a cherished emblem of comfort—and festive drinks like the Toffee Nut Latte, Gingerbread Cream Iced Chai Tea Latte, and Caramel Waffle Cream Iced Latte, which evoke familiar tastes of holiday warmth.

Spanning television, digital platforms, outdoor advertising, and experiential marketing across the EMEA region, the campaign reinforces Starbucks’ role as more than just a coffee shop—it’s a community haven where people can step back from the holiday rush, reconnect with themselves and others, and find those precious moments of calm within the festive chaos.

What holiday tradition or ritual helps you relax and truly enjoy the season?

 

• https://creative.salon/articles/starbucks-tbwalondon-christmas
• https://www.marketing-beat.co.uk/2024/11/11/starbucks-christmas-ad/
• https://campaignbrief.com/starbucks-and-tbwalondon-unveil-new-holiday-campaign-across-emea-inviting-people-to-enjoy-a-moment-of-calm-during-the-busy-festive-season/