Unseasonable Bouquets & Sustainable Leather Innovation

[EBN]

Evolved By Nature has launched an exciting new campaign, highlighting its leather biofinishing product, Activated Silk™ L1, which not only enhances leather performance but also makes it more sustainable.

 

The project, Unseasonable Bouquets, was inspired by reports that climate change is causing plants to flower out of season, even in Antarctica. Evolved By Nature partnered with Floral Study to create bouquets featuring flowers that shouldn’t be in season but are blooming due to warming temperatures. Instead of using traditional plastic bouquet sleeves, they wrapped the flowers in leather treated with Activated Silk™ L1.

They then sent these unique bouquets to buyers at some of the world’s leading fashion brands. By doing so, they put a sustainable, carbon-reducing leather solution directly into the hands of key decision-makers.

 

In today’s market, brands are eager to showcase their carbon reduction efforts. Activated Silk™ L1 is the first commercial-scale leather finish to be PFAS-free and has a reduced PU (polyurethane) content. It’s also carbon-reductive—using it as a topcoat can reduce CO₂ emissions by up to 96%.

 

The Unseasonable Bouquets campaign has provided Evolved By Nature with a unique opportunity to engage directly with top industry leaders about how Activated Silk™ L1 can help meet their sustainability goals while still delivering the high-performance leather they require.