Administrators Orange Posted November 19 Administrators Posted November 19 Image: JA(C)rome Aufort | Dreamstime.com Tropicana might have squeezed itself into a sticky situation once again. The orange juice giant recently rolled out a new bottle design, swapping its iconic clear, circular-shaped carafe for a more traditional plastic bottle. Alas, customers aren't drinking it up. Along with this redesign came a reduction in bottle size, dropping from 52 ounces to 46 ounces, as well as a narrower label to match the new look. View this post on Instagram A post shared by Tropicana (@tropicana_juices) The old design. Image: Adrianadh | Dreamstime.com Despite the company’s reassurances that the smaller bottles would come with lower prices, many consumers couldn’t shake the feeling that they were getting less for the same—or even more—money, dubbing it "shrinkflation." View this post on Instagram A post shared by Tropicana (@tropicana_juices) Fans have taken to social media to vent their frustration, lamenting that the new bottle lacked the distinct character of the old appearance, which had become synonymous with the brand's identity. The response was swift, and not in a good way. Loyal Tropicana fans took to social media and other platforms to vent their frustration. Many felt that the new bottle lacked the distinct character of the old design, which had become synonymous with the brand's identity. Midnight Musings I am no fan of the redesign of the Tropicana Orange Juice Bottle . Same price but went from 52 Fl OZ to 46 Fl OZ pic.twitter.com/BOiwHL62dO — Jeff Storobinsky (@jeffstorobinsky) October 30, 2024 Shrink flation is real. Tropicana just took 4oz of OJ out of each bottle . It’s a key ingredient for rooster juice ! The nerve @Tropicana pic.twitter.com/kGKThHlS0w — Russ (@russputin23) July 25, 2024 Sales figures seemed to back up the outcry. In July, Tropicana experienced an 8.3% drop in sales compared to the previous year, according to CNN. The numbers only worsened as time went on—by August, sales were down 10.9%, and by October, they had plummeted by 19%. https://www.cnn.com/2024/11/18/business/tropicana-orange-juice-bottle/index.html The brand also saw its market share shrink by about four percentage points, with competitors like Simply Orange, owned by Coca-Cola, swooping in to capitalize on Tropicana's misstep. For some, this scenario may feel like deja vu. Back in 2009, Tropicana faced a similar consumer backlash when it replaced its iconic logo—the one featuring an orange with a straw poking out—with a minimalist design. The change proved so unpopular that the company had to revert to the original logo just six weeks later after a significant drop in sales and countless customer complaints. How Tropicana’s Rebranding Gamble Squeezed $30 Million Out of Its Sales in Just 60 Days. One of the most dramatic branding disasters in history was Tropicana’s packaging redesign in 2009. THREAD pic.twitter.com/kvXwS5iu4J — Caristo Mumba (@theCaristoMumba) November 15, 2024 @Tropicana LIED with 'bottle' change from 1.54L to 1.36L July 2024. "At Tropicana, the consumer is always at the center of our decision making... redesigned bottles ...offering more affordable juice options". 17% less juice but same high price. SHRINKFLATION is Rip Off. @Reuters pic.twitter.com/wlKaCMTwNu — T_Bell (@tabu424) November 14, 2024 Tropicana reduced the size of the bottle from 52oz. to 46 oz. Same price of $4.29. That's called Shrinkflation. pic.twitter.com/cTCX9byCzF — Joe Saluzzi (@JoeSaluzzi) September 9, 2024 https://www.cnn.com/2024/11/18/business/tropicana-orange-juice-bottle/index.html https://www.fastcompany.com/91230947/tropicana-orange-juice-new-bottle-consumers-revolt-against-brand-shrinkflation-redesign Quote
.thumb.jpg.134aa7ba093b09d464b674a16e5fbdcd.jpg)
Recommended Posts