MOFT X Shantell Martin Collaboration Empowering Creativity with the Snap Flow

[Ryan Urcia]

Tech accessories brand MOFT unveils a new design collaboration with celebrated artist Shantell Martin, known for her distinctive black-and-white line drawings that explore themes of identity, intersectionality, and the human experience. The partnership features Martin's original artwork titled "All the Time", inspired by MOFT's innovative Snap Flow Note, designed to  empower individuals to  capture inspiration, organize ideas, and enhance daily activities while on the go.
 

The Snap Flow Note is an analog companion for the digital age—a minimalist focus tool that’s MagSafe-friendly, designed for quick note-taking, to-do lists, sketching, doodling, and organizing thoughts on the go. It also acts as a distraction-free zone, shielding users from digital interruptions and promoting deep focus.
 

“‘All the Time’ reflects the idea that motion and play help strengthen one's power of understanding. It is important to move, stay active, and believe in personal creativity," said Shantell Martin. 
 

Martin's signature continuous lines, representing a stream of consciousness, are seamlessly integrated into the Snap Flow design, transforming the Snap Flow into more than just a tool—it's a canvas for spontaneous expression and a tangible conduit for ideas and inspirations.
 

“With this project, I thought about reclaiming time for yourself in a way where it's tangible, it's tactile. You're using your hand to take notes, to have this tangible experience of opening up something, opening up ideas, opening up thoughts, opening up, even, things to do.” says Martin.

 

She continues: “It’s about knowing where your ideas begin and letting them unfold naturally, without the chaos of lost notes or forgotten thoughts. The flow of the pen, the line on the paper—it’s about trusting in that process, letting it lead, and embracing the results with honesty and joy."

 

The MOFT X Shantell Martin collection features three products: the Snap Flow Note Stand, the Snap Flow Note Pad, and the Snap Flow Flip. Each product comes with notepads and a unique tri-fold Invisible Pen that unfolds flat and attaches magnetically, making it instantly accessible for spontaneous use. 
 

These sleek, lightweight accessories feature a globally patented, origami-inspired design made from proprietary MOVAS™, a durable, water-resistant, and eco-friendly vegan leather. This ensures that each piece is not only sustainable and stylish but also practical for everyday use, keeping inspiration always within reach.
 

MOFT envisions a world where setting up your workspace is as simple as unfolding a piece of paper. Guided by the principles of Invisible Design, accessories transform from two-dimensional flat objects into three-dimensional tools that can go anywhere with you. Just as Martin’s lines unfold into intricate, meaningful artworks, MOFT products unfold to create practical, beautiful solutions for modern work and creativity.
 

"Flow isn’t just about staying in the zone; it’s about smoothly moving from inspiration to creation to action, whether you're navigating the city, switching workspaces, or enjoying the outdoors. It is in this spirit of nurturing personal creativity through movement that the Snap Flow ensures you’ll always capture important thoughts and big ideas while on the go.”   shares Julianna He, Founder of MOFT
 

"MOFT's innovative and functional designs speak to artists and creatives alike, and I'm thrilled to collaborate with a brand that perfectly aligns with my artistic practice. Their unique, origami-inspired designs resonate with my desire to blend art and technology into everyday life in an accessible way," said Martin.
 

"Through our collaboration, we aim to inspire everyone to embrace their creative flow, fostering independence and limitless possibilities," added He. 
 

Pricing $45 - $99

https://www.moft.us/pages/snap-note-shantell-martin