Jaguar's abrupt rebrand inspires other companies to 'redesign' their logos too

[Garth Gator]

When Jaguar decided to give its brand a fresh coat of paint, others couldn’t resist taking over the wheel. The automaker’s recent makeover—designed to modernize its image as it shifts to an all-electric future—has turned into a meme-fueled playground for brands and social media users alike.

 

Shifting attention away from the “growler,” the automaker has opted for a simplified wordmark and abstract taglines like “Copy Nothing,” “Create exuberant,” and “Delete Ordinary.” Oddly enough, there are no cars in sight in the branding campaign, which seems to fit right into a fashion lookbook.

 

 

This unusual approach for the brand’s new chapter has left the internet scratching their heads. Not holding back was Tesla CEO Elon Musk, who cheekily asked, “Do you sell cars?” in response to the vehicle-less campaign.

 

 

Jaguar's visual transformation has drawn the attention of other companies, several of whom have decided to join in on the fun.

 

 

 

Nothing, the tech brand known for its minimalist design, parodied Jaguar’s approach by not only updating its logo with typography to match but also changing its social media bios to “Copy Jaguar,” a tongue-in-cheek twist on Jaguar’s tagline, “Copy Nothing.”

 

 

The playful ribbing didn’t stop there. Razer and the London North Eastern Railway jumped in with their own takes.

 

 

 

Specsavers opted for a hastily drawn logo that looked like it came straight out of MS Paint.

 

 

Jaguar’s rebrand, though polarizing, has certainly succeeded in getting people talking. It remains unclear if the overhaul will stick, however, as the company has hinted that “the story is unfolding” and that “all will be revealed” in due course.

 

Opening image: Jaguar [1] [2] and Nothing