Manchester City's Erling Haaland defies ordinary in epic Beats by Dre campaign

[Serendipia]

Image: Beats by Dre

 

Manchester City’s prolific striker Erling Haaland has teamed up with Beats by Dre for a visually stunning campaign that captures his extraordinary spirit against the breathtaking backdrop of Norway’s natural beauty. The 24-year-old phenomenon, who claimed the Premier League Golden Boot in consecutive seasons, brings his magnetic presence to this bold venture, aptly titled Ordinary is for Everyone Else.

 

 

 

 

 

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Filmed amidst Norway's majestic fjords and dense forests, the campaign unfolds through a series of extraordinary sequences that showcase Haaland's raw power and determination. From chopping wood in the mountains to performing daring pull-ups on cliff edges, the Norwegian striker demonstrates his remarkable strength and deep connection to nature. In one of the campaign's most striking moments, Haaland is shown meditating alongside a pack of wolves, a scene that captures his fearless and focused approach to life.

 

Set to Edvard Grieg’s dramatic In the Hall of the Mountain King, the campaign’s cinematic quality perfectly captures Haaland’s commanding presence while letting his playful personality shine through. Adding to this powerful visual storytelling, the Beats Fit Pro, Beats Solo 4, and Beats Pill are naturally woven into his training narrative, becoming essential elements of his immersive workout regime.

 

 

This campaign builds upon Haaland’s previous collaboration with the brand, including his celebrated appearance alongside NBA icon LeBron James in The King and the Viking. While that campaign introduced Haaland to the Beats by Dre family, this latest project offers a deeper dive into his personal world and distinctive approach to excellence.

 

Through awe-inspiring visuals and Haaland’s natural charisma, the campaign crafts a bold narrative that mirrors his remarkable impact on football. The dramatic portrayal perfectly embodies the fearless spirit and intensity that have made him one of the sport’s most compelling talents. Whether meditating with wolves or conquering defenders on the pitch, Haaland proves that ordinary truly is for everyone else.

 

So, fans, what’s your pick—finding inner peace with his wolf pack or testing your nerves with those cliff-edge pull-ups? Either way, it’s probably still less daunting than trying to stop him on the pitch.

 

• https://www.thedrum.com/news/2024/11/21/beats-dre-ad-reveals-erling-haaland-s-unique-training-methods
• https://hypebeast.com/2024/11/erling-haaland-beats-by-dre-headphones-campaign
• https://www.dailymail.co.uk/sport/football/article-14101219/Man-Citys-Erling-Haaland-Beats-Dre-advert.html