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Ryan Reynolds, the ever-witty co-owner of Aviation Gin, is back with another hilarious commercial, this time putting a frosty twist on festive advertising. The ad parodies the viral Netflix rom-com Hot Frosty, which features a hunky snowman brought to life. True to form, Reynolds blends humor, irreverence, and a dash of holiday magic to showcase Aviation Gin as the "season's hottest gift."

 

The commercial kicks off with Reynolds' voiceover: "The holidays can be a lonely time for an inanimate snowman." The camera pans to a snowman that bears an uncanny resemblance to a shirtless, ripped Ryan Reynolds. Just as a woman approaches, hinting at a heartwarming moment, the narrative takes a hilariously unexpected turn. Instead of using a magic scarf to bring the snowman to life, she snatches the bottle of Aviation Gin from his outstretched hand—detaching his frozen limb in the process.

 

The snowman's exaggerated screams, infused with Reynolds' signature dark humor reminiscent of his Deadpool character, amplify the absurdity of the scene. It all wraps up with the cheeky tagline: "The season's hottest gift. The season's frostiest cocktails." This clever conclusion ties together the contrasting themes of holiday warmth and the icy appeal of a great drink.

 

 

Reynolds' comedic brilliance in this spoof highlights his exceptional marketing talent, which goes beyond his work with Aviation Gin. Whether revitalizing the Welsh football club Wrexham AFC with co-chairman Rob McElhenney or orchestrating the $1.35 billion sale of Mint Mobile to T-Mobile, Reynolds has proven himself to be a savvy and forward-thinking entrepreneur. His portfolio includes strategic investments in tech startups like Wealthsimple and 1Password, while his production company, Maximum Effort, continues to create viral campaigns for brands, including the widely discussed Peloton ad.

 

So, what's your verdict on his latest ad? Has Reynolds' frosty alter ego convinced you to add Aviation Gin to your holiday shopping list, or are you still trying to process the image of a buff snowman with Reynolds' face?

 

 

Images: Ryan ReynoldsStarstock | Dreamstime.com

 

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