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Image: Under Amour Under Armour, the industry-leading sports brand, recently unveiled what they touted as the 'world’s first AI-powered sports commercial’. This approach to advertising has sparked controversy and debate within the industry. The commercial, titled ‘Forever is Made Now’ and featuring the famous boxer Anthony Joshua, was directed by Wes Walker. Walker claimed that the advertisement was created using a mix of AI video, AI photo, 3D CGI, 2D VFX, motion graphics, 35mm film, digital video, and advances in AI voiceover. The director also stated that the entire project was completed in a mere three weeks. However, the commercial has been met with backlash from various creatives on Instagram. Critics argue that the ad blatantly reused others’ work without credit, terming it as part of an AI hype cycle cash grab. The controversy has ignited a wider conversation about the respect and recognition of original creators in the age of AI. While AI continues to revolutionize various industries, including advertising, the ethical use of AI in creative industries remains a contentious issue. As we navigate this new landscape, it’s crucial to strike a balance between leveraging AI’s capabilities and respecting the work of original creators. What are your thoughts on this? Do you believe AI should be used in such a manner in the creative industries, or should there be stricter regulations to ensure original creators are credited appropriately? Read more: https://www.euronews.com/next/2024/03/15/massively-concerning-under-armours-ai-powered-sports-commercial-sparks-controversy https://www.techtimes.com/articles/302600/20240314/under-armours-ai-powered-commercial-draws-creative-backlash-instagram.htm https://techcrunch.com/2024/03/14/ai-powered-ad-ignites-creator-controversy-on-instagram/

Honda and Amazon have unveiled the 'Honda x Amazon AI Dream Generator’. This innovative campaign, a first-of-its-kind, has been exclusively created for Honda by Amazon Ads Brand Innovation Lab to support the launch of the 2024 Prologue. The Prologue, Honda’s first all-electric SUV, is set to arrive in dealerships in the coming weeks. The Dream Generator leverages AI technology to provide families with a unique and interactive experience. By combining user-provided inputs with AI-generated visuals, it creates custom and shareable animated films. This imaginative adventure experience is available across Amazon and is powered by 1stAveMachine’s AI technology. Each member of the family can build a Prologue adventure of their dreams with the Honda Dream Generator. The possibilities are endless, from exploring a leafy jungle terrain inhabited by dinosaurs to venturing into the unexplored reaches of outer space. The Dream Generator ensures a diverse range of video outcomes while maintaining a cohesive yet fantasy-like storyline. Image: Honda Dream Generator Image: Honda Dream Generator Image: Honda Dream Generator The Honda Prologue, with its spacious, family-friendly cabin and the highest driving range rating in its class, is at the center of these adventures. The adventure begins when Amazon customers answer a few simple questions, and their custom film is generated. The film spotlights the new all-electric Honda Prologue SUV in a collection of story themes, with imagery and sounds, all seamlessly merged with their selections. Image: Honda Dream Generator This innovative campaign is a pivotal moment for Honda, marking the launch of their first zero-emissions SUV. It represents a significant step in expanding creative possibilities through the use of generative AI. What are your thoughts on this unique collaboration between Honda and Amazon? How do you see AI shaping the future of interactive marketing campaigns? Read more: https://hondanews.com/en-US/honda-automobiles/releases/release-c47fff63a4bbfa260d98e7dcc2003d6d-honda-is-bringing-an-imaginative-dream-adventure-experience-to-families-across-amazon https://www.mediapost.com/publications/article/394416/ https://adage.com/article/marketing-news-strategy/honda-offers-ai-generated-create-your-own-adventure-videos-around-new-suv/2546561

Image via Mother London KFC’s Tower Burger is no shrinking violet. In fact, it’s so tall, it doesn’t quite fit into traditional advertising formats. Instead of resizing the menu item (the horror!), KFC’s UK marketing team got creative, turning this potential hurdle into a hilarious, well-endowed campaign. Read full article

[Click here to view the video in this article] Image courtesy of Apple / TBWA\Media Arts Lab Read full article

Video screenshot via Heinz Arabia Heinz has spilled what it claims to be the world’s first ketchup insurance policy, specifically designed to tackle painful splatters and splotches that come with enjoying its iconic condiment. Read full article

Image via Paris 2024 The City of Lights is gearing up to ignite the Olympic and Paralympic Games this summer, and the organizers just unveiled the official posters to match the Parisian spirit! A vibrant celebration of art meeting sport, these artworks, illustrated by homegrown artist Ugo Gattani, blend the excitement of the events with the timeless beauty of French landmarks. Read full article

Image courtesy of NORD DDB Helsinki McDonald’s Finland is biting into a theory that the ubiquitous hamburger menu icon found on countless websites and apps isn’t just a basic sandwich—it’s modeled after the iconic Big Mac. Read full article

Images 290641883 © Vita Popova, 222844178 © Minirhenyx | Dreamstime.com and McDonald’s Japan McDonald’s Japan has taken a leaf out of the internet’s vast meme playbook and reviving the Nyan Cat meme from 2011 with a fresh, anime twist. Read full article

Images via 158459921 © John Poltrack | Dreamstime.com and President Joe Biden When President Joe Biden decided to tackle the sneaky issue of “drip pricing” head-on, little did he know that a peculiar phone graphic—truly putting the “oval” into the Oval Office—would steal the spotlight. Drip pricing, a tactic where the initial low price of a service gets unexpectedly bloated with added fees at the point of checkout, has been under the Biden-Harris Administration’s microscope. By curbing these “junk fees” that not only surprise consumers but also distort the true cost of services, the government is looking to ensure transparency and fairness. Read full article

Video screenshot via PepsiCo / PR Newswire Pepsi has just popped open its first major global redesign in 14 years, and it’s doing it with a bang through mesmerizing light shows and giant can displays. Read full article

Image via Subway Subway is crafting sandwich bags, but not the sort you have in mind. The casual food chain has introduced ‘Sidekick Safes’, designed to keep your favorite foot-long snacks both warm and under lock and key from other hungry souls. This more than half-baked idea arrives on the heels of the brand’s latest menu sensations—the Footlong Sidekicks—comprising delectable treats like Footlong Cookies, Auntie Anne’s Footlong Pretzels, and Cinnabon Footlong Churros. Read full article

Foreground image via 225227965 © David Pillow | Dreamstime.com, background generated on AI What was meant to be a sweet weekend of indulgence in the fantastical world of Willy Wonka turned bitter. A Willy’s Chocolate Experience in Glasgow, supposedly inspired by the Timothée Chalamet-starring Warner Bros film and the imaginative tales of Roald Dahl, fell dramatically short of expectations. The reality was so bleak that law enforcement had to come in. Read full article

Image via Attac France A massive Louis Vuitton trunk became the canvas for a bold statement made by over 100 activists from the group Attac (short for Association for the Taxation of Financial Transactions and for Citizens’ Action) on Saturday, February 24. Read full article

Image via KFC, background composite KFC is slicing into another foodie’s favorite—hint: it’s cheesy, has a crust, and is topped with pepperoni slices. Make no mistake—“it’s not pizza, it’s Chizza,” the fast-food chain proclaims. Read full article

Image via PepsiCo Beverages North America Pepsi is stepping up its game with a zesty twist on footwear, rolling out a bespoke speaker that’s as cool as chilled cola. The beverage maker has paired up with basketball legend Shaquille O’Neal and sportswear giant Reebok to introduce the aptly-named Pepsi ‘SNEAK’er, ensuring fans can keep their favorite drink close by, no matter where they step. Read full article