-
Posts
32 -
Joined
-
Last visited
Content Type
Profiles
Forums
Events
Articles
Store
Posts posted by Adverteaser
-
-
Honda and Amazon have unveiled the 'Honda x Amazon AI Dream Generator’. This innovative campaign, a first-of-its-kind, has been exclusively created for Honda by Amazon Ads Brand Innovation Lab to support the launch of the 2024 Prologue. The Prologue, Honda’s first all-electric SUV, is set to arrive in dealerships in the coming weeks.
The Dream Generator leverages AI technology to provide families with a unique and interactive experience. By combining user-provided inputs with AI-generated visuals, it creates custom and shareable animated films. This imaginative adventure experience is available across Amazon and is powered by 1stAveMachine’s AI technology.
Each member of the family can build a Prologue adventure of their dreams with the Honda Dream Generator. The possibilities are endless, from exploring a leafy jungle terrain inhabited by dinosaurs to venturing into the unexplored reaches of outer space. The Dream Generator ensures a diverse range of video outcomes while maintaining a cohesive yet fantasy-like storyline.
Image: Honda Dream Generator
Image: Honda Dream Generator
Image: Honda Dream Generator
The Honda Prologue, with its spacious, family-friendly cabin and the highest driving range rating in its class, is at the center of these adventures. The adventure begins when Amazon customers answer a few simple questions, and their custom film is generated. The film spotlights the new all-electric Honda Prologue SUV in a collection of story themes, with imagery and sounds, all seamlessly merged with their selections.
Image: Honda Dream Generator
This innovative campaign is a pivotal moment for Honda, marking the launch of their first zero-emissions SUV. It represents a significant step in expanding creative possibilities through the use of generative AI.
What are your thoughts on this unique collaboration between Honda and Amazon? How do you see AI shaping the future of interactive marketing campaigns?
Read more:
- https://hondanews.com/en-US/honda-automobiles/releases/release-c47fff63a4bbfa260d98e7dcc2003d6d-honda-is-bringing-an-imaginative-dream-adventure-experience-to-families-across-amazon
- https://www.mediapost.com/publications/article/394416/
- https://adage.com/article/marketing-news-strategy/honda-offers-ai-generated-create-your-own-adventure-videos-around-new-suv/2546561
-
Image via Mother London
KFC’s Tower Burger is no shrinking violet. In fact, it’s so tall, it doesn’t quite fit into traditional advertising formats. Instead of resizing the menu item (the horror!), KFC’s UK marketing team got creative, turning this potential hurdle into a hilarious, well-endowed campaign.
-
-
Video screenshot via Heinz Arabia
Heinz has spilled what it claims to be the world’s first ketchup insurance policy, specifically designed to tackle painful splatters and splotches that come with enjoying its iconic condiment.
-
Image via Paris 2024
The City of Lights is gearing up to ignite the Olympic and Paralympic Games this summer, and the organizers just unveiled the official posters to match the Parisian spirit! A vibrant celebration of art meeting sport, these artworks, illustrated by homegrown artist Ugo Gattani, blend the excitement of the events with the timeless beauty of French landmarks.
-
Image courtesy of NORD DDB Helsinki
McDonald’s Finland is biting into a theory that the ubiquitous hamburger menu icon found on countless websites and apps isn’t just a basic sandwich—it’s modeled after the iconic Big Mac.
-
Images 290641883 © Vita Popova, 222844178 © Minirhenyx | Dreamstime.com and McDonald’s Japan
McDonald’s Japan has taken a leaf out of the internet’s vast meme playbook and reviving the Nyan Cat meme from 2011 with a fresh, anime twist.
-
Images via 158459921 © John Poltrack | Dreamstime.com and President Joe BidenWhen President Joe Biden decided to tackle the sneaky issue of “drip pricing” head-on, little did he know that a peculiar phone graphic—truly putting the “oval” into the Oval Office—would steal the spotlight.
Drip pricing, a tactic where the initial low price of a service gets unexpectedly bloated with added fees at the point of checkout, has been under the Biden-Harris Administration’s microscope. By curbing these “junk fees” that not only surprise consumers but also distort the true cost of services, the government is looking to ensure transparency and fairness.
-
Video screenshot via PepsiCo / PR Newswire
Pepsi has just popped open its first major global redesign in 14 years, and it’s doing it with a bang through mesmerizing light shows and giant can displays.
-
Image via Subway
Subway is crafting sandwich bags, but not the sort you have in mind. The casual food chain has introduced ‘Sidekick Safes’, designed to keep your favorite foot-long snacks both warm and under lock and key from other hungry souls. This more than half-baked idea arrives on the heels of the brand’s latest menu sensations—the Footlong Sidekicks—comprising delectable treats like Footlong Cookies, Auntie Anne’s Footlong Pretzels, and Cinnabon Footlong Churros.
-
Foreground image via 225227965 © David Pillow | Dreamstime.com, background generated on AI
What was meant to be a sweet weekend of indulgence in the fantastical world of Willy Wonka turned bitter. A Willy’s Chocolate Experience in Glasgow, supposedly inspired by the Timothée Chalamet-starring Warner Bros film and the imaginative tales of Roald Dahl, fell dramatically short of expectations. The reality was so bleak that law enforcement had to come in.
-
Image via Attac France
A massive Louis Vuitton trunk became the canvas for a bold statement made by over 100 activists from the group Attac (short for Association for the Taxation of Financial Transactions and for Citizens’ Action) on Saturday, February 24.
-
Image via KFC, background composite
KFC is slicing into another foodie’s favorite—hint: it’s cheesy, has a crust, and is topped with pepperoni slices. Make no mistake—“it’s not pizza, it’s Chizza,” the fast-food chain proclaims.
-
Image via PepsiCo Beverages North America
Pepsi is stepping up its game with a zesty twist on footwear, rolling out a bespoke speaker that’s as cool as chilled cola. The beverage maker has paired up with basketball legend Shaquille O’Neal and sportswear giant Reebok to introduce the aptly-named Pepsi ‘SNEAK’er, ensuring fans can keep their favorite drink close by, no matter where they step.
-
Photo 28819989 © Xi Zhang | Dreamstime.com
KFC recently found itself in hot oil after posting an advertisement that thoroughly confused social media users.
-
-
Video screenshot via Minions
Disney adversary Illumination is truly taking the mickey out of its classic animation, cheekily channeling Mickey Mouse’s iconic Steamboat Willie persona in the leadup to Despicable Me 4. With Mickey’s earliest iteration venturing out into public domain waters this year, the floodgates have opened for all sorts of interpretations of the beloved character. And the Minions’ homage is bananas.
-
Images via Duolingo
Duolingo is learning the language of Gen Z and using humor to get them curious about education… as well as to have them dig deep into their pockets.
-
-
In a delightful departure from the usual Valentine’s Day clichés, Zippo, the iconic lighter brand, has set the internet ablaze with its cheeky and memorable campaign. The ad, aptly titled “Our Flame Lasts a Lifetime,” playfully challenges the conventional notions of love and romance.
Ogilvy-New York, the creative minds behind this campaign, take an amusingly upside-down view of the holiday. Instead of focusing on fleeting moments of passion, they celebrate the enduring flame that Zippo lighters provide. The tagline, “Our flame lasts a lifetime, even if yours doesn’t,”strikes a chord with those seeking a lasting and meaningful connection.
The campaign features both print ads and :15-second online video ads. Zippo’s product lifetime guarantee takes center stage, emphasizing that their lighters are not just ephemeral gifts but enduring symbols of affection. Whether you’re lighting candles for a romantic dinner or sparking up a campfire under the stars, Zippo’s flame promises to stand the test of time.
So why is this campaign trending? Perhaps it’s the refreshing departure from the usual hearts-and-flowers approach. Or maybe it’s the clever twist that reminds us to cherish lasting connections. What do you think? Share your views on Zippo’s Valentine’s Day Flame Ad—does it ignite your curiosity or leave you yearning for more?
-
Video screenshot via Carl’s Jr
Carl’s Jr has cooked up a flipping humorous campaign to make way for Free Burger Day. Teaming up with Austin-based creative agency Callen, the fast-food chain released a series of “leaked” training videos supposedly aimed at prepping employees for the chaos expected when hungry customers swarm in for their free fix.
-
Image via Ratboot
A gritty pair of boots caused quite the squeak at New York Fashion Week, reflecting the city’s notorious residents.
-
-
Image courtesy of A&WA&W is diving deep into the Valentine’s Day spirit with jewelry—yes, jewelry—that’s sure to reel in the romantic… and fish sandwich lovers. The fast-food chain has crafted a real diamond ring from its new Quarter Pound Cod Sandwiches. A collection of food-based gems is also in the mix.
The creation of the diamond, cooked up by advertising agency Cornett, comes in collaboration with LifeGem, and it sees the carbon from cremated fragments of A&W’s cod sandwiches transformed into a stunning orange diamond. This process, which simulates the natural forces of heat and pressure found beneath the Earth’s surface, results in a one-carat diamond that might be as unique as your love story.
‘World’s first AI-powered sports commercial’ for Under Armour faces backlash from creatives
in Ad Campaigns
Posted
Image: Under Amour
Under Armour, the industry-leading sports brand, recently unveiled what they touted as the 'world’s first AI-powered sports commercial’. This approach to advertising has sparked controversy and debate within the industry.
The commercial, titled ‘Forever is Made Now’ and featuring the famous boxer Anthony Joshua, was directed by Wes Walker. Walker claimed that the advertisement was created using a mix of AI video, AI photo, 3D CGI, 2D VFX, motion graphics, 35mm film, digital video, and advances in AI voiceover. The director also stated that the entire project was completed in a mere three weeks.
However, the commercial has been met with backlash from various creatives on Instagram. Critics argue that the ad blatantly reused others’ work without credit, terming it as part of an AI hype cycle cash grab. The controversy has ignited a wider conversation about the respect and recognition of original creators in the age of AI.
While AI continues to revolutionize various industries, including advertising, the ethical use of AI in creative industries remains a contentious issue. As we navigate this new landscape, it’s crucial to strike a balance between leveraging AI’s capabilities and respecting the work of original creators.
What are your thoughts on this? Do you believe AI should be used in such a manner in the creative industries, or should there be stricter regulations to ensure original creators are credited appropriately?
Read more: