Fashionabler

Image via Mattel Creations Barbie’s putting on the glitz for her 65th birthday! Mattel has released a special ‘Incredibly Glamorous’ doll, a stylish tribute to the original 1959 Barbie that started it all. Read full article

Image via Mattel Mattel is welcoming more girl bosses into its toy family, and they’re here to inspire! Celebrating both International Women’s Day and Barbie’s 65th birthday, the company has unveiled a fresh lineup of Role Model Dolls, each honoring extraordinary females from various fields and countries. 2024’s powerhouses include the legendary American artist and activist Viola Davis, the ever-glamorous English actress and women’s advocate Dame Helen Mirren, the iconic Canadian country music star and style icon Shania Twain, and the Australian pop queen Kylie Minogue. Read full article

Image via MSCHF MSCHF is just about to toe the line with its new 2x4 Boot, an exaggerated and humorous take on the iconic Timberland design, with some influences from Louis Vuitton. Read full article

Images via Johansen (left) and Khy (right) Kylie Jenner has woven herself into some tension again as Australian fashion designer Jessica Johansen-Bell is alleging that the socialite’s fairly new clothing line, Khy, has been lifting designs from her label, Johansen. Read full article

Images via The Futura Laboratories and Futura Crocs has strolled its way into pop-culture stardom, and its latest tie-in with The Futura Laboratories further seals the deal. The renowned graffiti artist and designer has tagged his motifs across two special-edition Classic Clogs and a set of Jibbitz charms, delivering comfort footwear that’s equal parts unexpected and undeniably cool. Read full article

Image via Coperni Coperni is making carrying the weight on your shoulders a thing of the past. The Parisian label that brought us inventive pieces like Bella Hadid’s unforgettable spray-on dress is back with another fashion first: the Air Swipe Bag, presented at its Fall/Winter 2024 show. This see-through wonder is composed of 99% air and 1% glass—and is, believe it or not, functional. Read full article

Image via Ib Kamara / Off-White Off-White, the legacy of the late Virgil Abloh, is making a quirky slam dunk into the world of basketball footwear with ‘The Baller’. Read full article

Image via Subway Subway is crafting sandwich bags, but not the sort you have in mind. The casual food chain has introduced ‘Sidekick Safes’, designed to keep your favorite foot-long snacks both warm and under lock and key from other hungry souls. This more than half-baked idea arrives on the heels of the brand’s latest menu sensations—the Footlong Sidekicks—comprising delectable treats like Footlong Cookies, Auntie Anne’s Footlong Pretzels, and Cinnabon Footlong Churros. Read full article

Blackpink's Jennie Kim takes center stage in Calvin Klein's spring 2024 campaign, embodying the brand's message of "playful confidence" with her captivating presence. This marks the continuation of Kim's successful partnership with Calvin Klein, having served as a global ambassador for the brand since 2021. The campaign also features a star-studded lineup of other renowned names in the fashion and entertainment industries, including Kendall Jenner, Idris Elba, and BTS's Jungkook. What are your thoughts on the campaign? Who else would you love to see collaborate with Calvin Klein in the future? Source: https://people.com/blackpink-jennie-calvin-klein-spring-2024-camapign-exclusive-bts-video-watch-8600622

Image via Attac France A massive Louis Vuitton trunk became the canvas for a bold statement made by over 100 activists from the group Attac (short for Association for the Taxation of Financial Transactions and for Citizens’ Action) on Saturday, February 24. Read full article

Image via Attac France A massive Louis Vuitton trunk became the canvas for a bold statement made by over 100 activists from the group Attac (short for Association for the Taxation of Financial Transactions and for Citizens’ Action) on Saturday, February 24. Read full article

Image via Dior Dior and Baccarat are shining bright with a limited-edition crystal bottle handcrafted for the Sauvage Elixir, a scent beloved for its intensity. The resulting alliance brings together 200 uniquely numbered vessels, each one encapsulating the craftsmanship of Baccarat’s crystal makers. Read full article

Image via PepsiCo Beverages North America Pepsi is stepping up its game with a zesty twist on footwear, rolling out a bespoke speaker that’s as cool as chilled cola. The beverage maker has paired up with basketball legend Shaquille O’Neal and sportswear giant Reebok to introduce the aptly-named Pepsi ‘SNEAK’er, ensuring fans can keep their favorite drink close by, no matter where they step. Read full article

Image: Krispy Kreme In a delightful twist of events, Krispy Kreme, the renowned doughnut company, has recently made headlines with its unique response to a nationwide cellular outage. The company announced a special ‘SOS’ deal, offering free Original Glazed doughnuts to anyone affected by the service disruption. This innovative marketing move has led to the trending status of 'Krispy Kreme ‘SOS’ donuts’. The cellular outage, which impacted several cities across the country, affected major network providers including AT&T, Verizon, and T-Mobile. In response to this, Krispy Kreme announced on Instagram that anyone visiting their participating retail locations between 5 p.m. and 7 p.m. could receive a free doughnut, no purchase necessary. Interestingly, Krispy Kreme stated that no proof of service disruption was necessary to avail of the free doughnuts. This meant that even those who didn’t lose connection could enjoy a free treat, courtesy of the doughnut chain. This unique marketing strategy has garnered positive reactions from the public, with many praising Krispy Kreme’s quick and clever response to the situation. However, it’s important to note that the offer was only available at participating Krispy Kreme shops in the U.S., and was subject to product availability. This development raises an intriguing question: How do you view Krispy Kreme’s unique marketing strategy in response to the nationwide cellular outage? We’d love to hear your thoughts on this. Read more: https://www.instagram.com/p/C3qJXYOO4UY/ https://www.usatoday.com/story/money/food/2024/02/22/krispy-kreme-free-sos-doughnuts/72701570007/ https://www.today.com/food/restaurants/free-krispy-kreme-doughnuts-cellular-service-outage-rcna140043

Image: Lefties In the fast-paced world of fashion, Zara, owned by Inditex, the world’s biggest listed fast fashion company by sales, is making strategic moves to counter the growing influence of Chinese-founded rival, Shein. The Spanish company is expanding its low-priced Gen Z-focused brand, Lefties, which started life as an outlet for Zara leftovers. The rapid growth of Shein, an online marketplace with no physical stores, has put pressure on retailers like Inditex and Sweden’s H&M. In response, Inditex has been quietly growing its budget ranges, with the expansion of Lefties being a key part of that strategy. Lefties, which sells jeans for as little as 17.99 euros, dresses for 7.99 euros, and handbags for 5.99 euros, now has stores in 17 countries. Interestingly, Lefties’ growth shows that Inditex wants a foothold in the value end of the market, even as it has successfully boosted profits at Zara. In Spain, where Lefties has 25 stores, it has grown from around 3.5 million customers in 2019 to 5 million customers in 2023, putting it just behind Shein with 5.2 million. On social media platforms like Instagram and TikTok, Lefties employs similar strategies to Shein, featuring micro-influencers in most of its posts. This is in contrast with the high fashion aesthetic of Zara’s social media marketing. In conclusion, the expansion of Lefties is a strategic move by Inditex to counter the growing influence of Shein and to serve shoppers who may be less willing to splash out at Zara. But the question remains: Will this strategy be enough to compete with Shein’s rock-bottom prices and online marketplace model? What are your thoughts on this? Read more: https://ww.fashionnetwork.com/news/Zara-owner-inditex-expands-bargain-brand-to-counter-shein,1607358.html https://www.reuters.com/business/retail-consumer/zara-owner-inditex-expands-bargain-brand-counter-shein-2024-02-22/ https://www.tbsnews.net/world/lefties-zaras-secret-weapon-fast-fashion-fight-against-shein-797158