Converse Lets You Design Your Dream Kicks For Once With Custom Chuck Taylors

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Converse is partnering up with Hiroshi Fujiwara’s FRGMT to collaborate on a new lineup of sneakers, but with a twist. This time, instead of a set of designs offered up by the two brands, customers will get the chance to customize their own kicks.

The ‘Converse By You’ collection puts fans front and center, allowing them to choose among various low- and high-top versions of special Chuck Taylor 70s and remix them according to one’s tastes.

Beginning February 9, customers will have one week to personalize their own pair of sneakers, with the ability to mix five different hues or a houndstooth print. As Highsnobiety notes, individuals can choose a solid color, mix prints with shades, or color block their creations.

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