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Adidas Originals Ushers In New Brand Era With Emphasis On Trefoil Logo


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To celebrate the enduring legacy of its Trefoil logo, Adidas Originals recently ushered in a new era for its iconic sneakers, focused on the symbol that’s merged culture, sports, and fashion.

Titled We Gave the World an Original. You Gave Us a Thousand Back, the global campaign spotlights three classic Adidas silhouettes: the Superstar, the Gazelle, and the Samba.

To bring the updated vision to life, the sportswear giant enlisted the creative talents of three renowned directors who have each crafted a unique film centered around one of these iconic shoe models.

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