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Canned Water Brand Resorts To Hypnotizing The Public To Stop Plastic Waste


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Despite the numerous green campaigns that have come and gone, it’s no secret that plastic consumption continues to pose a problem globally, resulting in a significant threat to our environment.

In response, canned water brand Cano Water has turned to a unique method of convincing Brits to let go of single-use plastic: hypnosis.

Partnering with the creative agency 10 Days London, the company tapped the popularity of viral hypnosis videos in action to draw attention to their cause.

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