Levi’s Adds Furniture Design To Its Belt, Reworking Denim Into Familiar Chairs

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Images via Levi’s

Levi’s is sitting on ways to counter textile waste, one scrap of denim at a time. This time, it’s partnered with creative agency The Visionary Lab to unveil Icons Re/Outfitted, a captivating project in which iconic designs of Vitra chairs—encompassing products from Eames, Panton, Nelson, and the like—are intertwined with discarded denim from the American clothing brand.

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