Levi’s CEO Recommends Showering With Your Jeans On To Cut Water Waste

[Greenbacker]

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It’s no secret that denim production isn’t exactly eco-friendly, with a significant impact on water resources. But the environmental cost doesn’t stop at the factory; it continues with each wash cycle when those jeans are hanging in your closet. Levi Strauss CEO Chip Bergh has an unusual solution to address this issue, and it’s one he personally swears by: don’t take your jeans off when you step into the shower.

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