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A&W Whips Up ‘O-Fish-ial’ Diamond Ring & Jewelry Made From Cod And Root Beer

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A-And-W-AW-Diamond-Ring-Jewelry-ValentinImage courtesy of A&W

A&W is diving deep into the Valentine’s Day spirit with jewelry—yes, jewelry—that’s sure to reel in the romantic… and fish sandwich lovers. The fast-food chain has crafted a real diamond ring from its new Quarter Pound Cod Sandwiches. A collection of food-based gems is also in the mix.

The creation of the diamond, cooked up by advertising agency Cornett, comes in collaboration with LifeGem, and it sees the carbon from cremated fragments of A&W’s cod sandwiches transformed into a stunning orange diamond. This process, which simulates the natural forces of heat and pressure found beneath the Earth’s surface, results in a one-carat diamond that might be as unique as your love story.

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