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Meta Introduces Reels A/B Testing To Help Creators Perfect Captions, Thumbnails


Toolkitter

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Creators looking to boost the impact of Reels can now experiment with different captions and thumbnail images as Meta introduces a brand-new A/B testing feature to Facebook.

As part of the Professional Dashboard, content providers can pair each clip with up to four different captions and thumbnails—whichever combination receives the most views will automatically be displayed on the individual’s page.

Image via Meta

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