BAPE & Tamagotchi Mix Up Digital Pets With Streetwear In New Collaboration

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Prepare to step into a time machine of nostalgia as two iconic brands, BAPE and Tamagotchi, join forces to unveil a capsule collection that will ignite nostalgia. This collaboration consists of a range of co-branded offerings comprising limited-edition Tamagotchi gaming devices and BAPE apparel.

The Tamagotchi gaming units maintain their iconic egg-shaped design, allowing players to nurture their digital pets by feeding, training, and playing with them. The Tamagotchis come in three color options: green, blue, and pink. They draw inspiration from the design of the 1996 “first-generation Tamagotchi,” showcasing icons like ‘Mamecchi’ and ‘Oyajicchi’.

The BAPE-inspired style extends to the iconic camouflage pattern on the custom shell and LCD screen. Each Tamagotchi includes a neck strap and is available for purchase at ¥6,600 (US$59).

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